WHAT I BELIEVE
Your voice is a strategic asset.
Treat it like one.
I help established service professionals transform the nuances in their professional thinking into crisp messaging and thought leadership that makes their expertise magnetic — to clients, collaborators, and press.
MY STORY
You can be “successful” and still miss what’s right in front of you.
I’ve been a wordsmith and obsessive reader since I was a child. Imagine a little girl with pig tails as thick as your wrist writing letters to express what felt too tangled to speak.
Writing helped me make sense of things, so no one was surprised when I built a career as a Copywriter and Content Strategist.
My business grew entirely through client referrals, until…
After a few projects were delayed, and I had no referrals to fill the gap — and then it happened again a few months later, and again the following year — I stood in front of the bathroom mirror and called myself out.
I had no active marketing.
My livelihood depended on word-of-mouth, and word-of-mouth wasn’t consistent.
Relying solely on referrals was putting my financial security at risk, and I have some bougie tendencies (#sorrynotsorry) so this was not acceptable.
But despite a decade of creating high-performing content for others, I was scared to do it for myself. Visibility felt unsafe.
Professional maturity means dealing with the stories keeping you small.
Underneath my bravado, pretending to be “above” using social media as a marketing tool, I was afraid.
Afraid that I was only skilled at amplifying other people’s thoughts.
Afraid that sharing my perspective would make me sound conceited.
Afraid that my opinions weren’t original enough to be worthy of existing in a public forum.
But avoiding business-stabilizing activities (that’s what marketing is) isn’t professionalism. It’s self sabotage.
When I finally dealt with that truth, things started to shift.
If you don’t shape the narrative about your work, someone else will.
If you don’t claim your clout, it gets rewritten by people who benefit from your silence.
People who haggle about your rate and ignore your boundaries.
People who see you as just a “pair of hands” so they think they can find a replacement around the corner.
People with kind intentions who send you bad-fit referrals because they don’t truly get what you do.
That’s why my best referrals came from former clients. Because only they understood the depth of what I bring to the table.
To everyone else, I looked like just another writer for hire. Indistinguishable.
Expertise isn’t enough if people can’t see how it works, feel why it matters, or believe it can move their world.
“Just post every day” wasn’t the solution.
I needed a marketing approach designed for someone like me — someone with specialist expertise, a low-volume business model, and no desire to document my personal life for the gram.
I wanted marketing that could pre-qualify ideal clients, shorten the discovery/sales process, while still sounding like me.
That’s why thought leadership made the most sense.
It allowed me to lead with ideas, not trend-hacking.
To use my words to shift perceptions, challenge assumptions, and invite deeper conversations.
And because my brain likes structure, I needed a framework for it, so I built one — The Credibility Messaging Methodology — and tested it with my clients. The results were powerful:
6× more qualified leads from LinkedIn
Booked-out client calendars
Frequent podcast interviews and speaking invites.
This is how I stepped out of referrals dependency for good, and started attracting clients who saw my value long before we signed the contract.
And that’s the work I do now — helping established service professionals and experts go from zero (or vanilla) marketing to thought leadership that generates real client inquiries and media invites.
Your expertise deserves a strategy.
Let’s give it one.
If you’re ready to apply The Credibility Messaging Methodology to your own work, and attract a sustainable stream of clients who truly see you, this is where we start.