You need more than a copywriter.

Annika Martins - Content Marketing Expert

In most agencies, your content strategist and copywriter are two people. I have over a decade of experience in both roles. Writing chops on a foundation of marketing strategy and sales psychology.

  • 13 years of communications strategy and conversion content development

  • 5 years of coaching copywriters

  • Ex-agency narrative strategist

  • Broad industry experience with B2B and eCommerce brands

  • “Annika is a brilliant content strategist and writer. She navigates messaging and positioning with precision and creativity, delivering outstanding results every time. Working with her has been an absolute joy—her talent, insight, and dedication make her an invaluable partner. Not to mention, she’s become one of my favorite people along the way!”

    ~ Tiffany Coletti Kaiser, CEO, Apiary Digital

  • "Annika quickly became an extension of our in-house team. She has an exceptional talent for crafting the perfect brand voice that captures the essence of every brief with ease and precision. Collaborating with Annika is always a breeze—she’s incredibly responsive, creative, and consistently goes above and beyond to deliver results that exceed expectations. I can't recommend her enough.”

    ~ Aminata Tall, SVP of Brand Marketing, Kate Somerville

  • “I have been in this space for over a decade and Annika remains one of the most talented humans I have ever worked with. To simply call her an incredible senior editor does not even begin to explain her talents — she is a rare combination of deep creativity, sharp strategy and fierce initiative. If you have an important project coming up, Annika is the very first person I’d recommend.”

    ~ Angie Wheeler, Senior Creative Strategist

  • "Annika is my go-to for my high profile clients. Sales pages, email campaigns, newsletters and blogs, books, digital courses… (You’ve probably been on the receiving end of her writing, you just didn’t know it). She’s smart, strategic and comes with a deep understanding of user personas and their journeys. For authentic content that converts, Annika is it.”

    ~ Victoriya Pedonesi, EOS Business Strategist

  • "It can be tricky business for a writer to trust someone else with their words, but Annika made the whole process smooth like butter. She doesn’t just nail your writing voice – she has the marketing chops to get into your reader’s head and create A+ copy that inspires action.”

    ~ Andrea Isabelle Lucas, Author & Entrepreneur

Core Messaging Architecture

Narrative inconsistency or misalignment will undermine even the savviest growth strategy. Get everyone on the same page with a nuanced messaging foundation that tells one cohesive story.

Executive Branding & Thought Leadership

Personal branding isn’t just for celebrities. Activate your existing professional network to generate awareness, nurture the conversion funnel, and invite new partnership and media opportunities.

Full Funnel Assets Packages

Some folks excel in one content category. Get a bigger ROI with someone who does it all well. From SEO website content to CRM/email campaigns to case studies to organic social, and all the rest.

…and everything in human speak

No matter how elevated the brand voice or how up-market your target audience might be, content should simplify comprehension, not muck it up. Be credible. Be digestible. Be reachable.

Let’s make something useful.